Saturday, August 1, 2020

Entertainment Industry In Nigerian The New Oil. (SEE HOW)


A twitter user  Bayo Adeyinka has taken to Twitter to share his thought on how the entertainment industry in Nigeria is the new oil and how online TV is taking the center stage. He also called for a ministry to be created. 

Read him. 
My wife told me a few hours ago that Ebony Life TV was leaving the DSTV platform. I quickly flipped the channel to Ebony Life and saw they had about an hour to the channel termination.

They were showing some cool oldies that took me down memory lane- Silent Morning, Lisa Lisa, Cool it down, Bonnie M and others.

Initially I was sad learning that channel was going off but when I searched online and read that it was going to be streamed via an app and migrating to on-demand TV, I was glad. We watched the channel until it went off.

I told my wife what Mo Abudu has done was simply inspirational. I'm not a DSTV buff as I only watch football matches, news and Politics Today on Channels-

I'm a recent convert to Netflix but I find it difficult concluding How To Get Away With Murder and Designated Survivor- but I follow how Jason's Iroko and Mo's Ebony have enriched that space content-wise. I saw the edifice she put up on Ahmadu Bello Way and that's no mean feat

We also have Linda Ikeji's TV and Funke Akindele's Scene One TV and it is certain others will join with Mo Abudu's move. The creative and entertainment industry is forging ahead irrespective of the challenges on the landscape.

Nollywood and our music have put Nigeria on the global stage more than our natural resources. A few years ago when I visited Kigali, I was so delighted to hear Davido's music all over the city.

With our music and home videos, we have taken over Africa and beyond. Wizkid, Davido and others are packing concert halls full outside Nigeria. Some Nollywood actors are more recognizable than the Senate President (no insult intended).

Netflix has recognized the critical importance of the Nollywood angle and introduced its Nigerian subsidiary Netflix Naija.

It's time a more intentional structure is woven around the entertainment industry. That industry is ripe for a Minister (I'm wary of just creating offices though due to Factor Nigeriana so it doesn't become another NDDC) but more needs to be done.

By Bayo Adeyinka

No comments:

Post a Comment